The Professional Beauty Association (PBA), the most important and most inclusive nationwide commerce group representing the skilled magnificence trade, has introduced its programming for its annual Govt Summit. This 12 months, the PBA Govt Summit explores the artwork of reinvention; diving into innovation and client tendencies offered in a brand new digital platform, the place friends can work together with the audio system and different attendees. The PBA Govt Summit can be a two-part digital occasion on September 2, 2020 and October seventh, 2020; content material may also be accessible on demand for a short while after the occasion.
Probably the most profitable corporations, manufacturers, and people make reinvention a part of their enterprise methods – and in 2020, driving purposeful transformation is extra essential than ever. Be a part of the Skilled Magnificence Affiliation, magnificence trade thought leaders and high executives to discover this theme to assist safe a powerful enterprise future.
On September 2nd, at 11 am PST/2 pm EST, the PBA will current the keynote “The Highway to Reinvention: How ingenious considering can drive success in turbulent instances,” offered by New York Occasions bestselling creator Josh Linkner, adopted by an in-depth dialogue with Kecia Steelman, Chief Retailer Operations Officer, President of Worldwide Ulta Magnificence on how Ulta is driving transformation for development, moderated by Zack Rieken, PBA Producer Council Chair and Residing Proof CEO.
5-time tech entrepreneur and New York Occasions bestselling creator Josh Linkner will ship a scientific strategy for accelerating transformation and driving productive reinvention, whereas the Kecia Steelman dialogue moderated by Zach Rieken, will discover how Ulta Magnificence is reinventing, adapting, and innovating in 2020 and past.
As change is inevitable. You want to determine: Will you drive that change, or be pushed away by it? Will you disrupt or be disrupted? By selecting to intentionally re- think about your individual established order, you’ll be able to safe a powerful future for each your organization and profession. This presentation will assist information this strategy in a tactical, strategic, and interactive method.
On October seventh, at 11 am PST/2 pm EST, the PBA will current “Shopper Development Insights: Behaviors in Magnificence,” offered by Denise Herich Co- Founder and Managing Accomplice, The Benchmarking Firm, and an trade panel comprised of Yene Damtew, Aesthetics Salon Proprietor; Bertrand Fontaine of SalonCentric – A Division of L’Oreal USA; Stefan Mund, Regional Head Henkel Magnificence Care Skilled North America at Henkel; and Christina Russell, CEO of Sola Salon Studios.
Driving purposeful transformation calls for an ongoing technique of discovery and understanding. Partly two of the PBA Govt Summit Fantastic thing about Reinvention, The Benchmarking Firm will present unique actionable client analysis and insights on tendencies and behaviors going into the fourth quarter of 2020.
A digital panel dialogue follows, that includes a cross-section of magnificence trade leaders from manufacturing, distribution, salon suites, and salon homeowners/stylists, centered on client conduct, showcasing how they’re leveraging insights and client conduct to re-invent their companies for future development.
The PBA Executive Summit can be offered in a brand new digital platform, the place friends can work together with the audio system and different attendees. The PBA Govt Summit can be a two-part digital occasion, every half round 2 hours and the content material may also be accessible on demand for a short while after the occasion. PBA member registration price: $175; Common registration price: $225.
Registration consists of:
- Entry to the digital platform for the 2 half sequence, the place you’ll be able to work together with the audio system and different attendees
- A signed copy of Josh Linkner’s e book, “The Highway to Reinvention: How one can Drive Disruption and Speed up Transformation”
- Entry to Josh’s presentation on demand by Sept 9, 2020
- A PDF obtain of The Benchmarking Firm report
- Entry to The Benchmarking Firm and Business Panel presentation on demand by Oct 14, 2020
- Register right now to obtain your e book upfront!
We’re the Skilled Magnificence Affiliation. We imagine in redefining what it means to be a magnificence skilled in right now’s world by connecting, understanding, educating, celebrating, and preventing for the neighborhood that we — collectively — stand for and serve, whether or not you’re working behind the chair or working a magnificence model. We intention to make your job simpler by offering information, assets, blueprints, advocacy, recognition, and neighborhood, so you’ll be able to give attention to the stuff you love, like creating and rising your enterprise. We’re within the trenches with you, and on the market advocating for you; as a result of we’re all on this stunning trade collectively — linked by magnificence, united by ardour.
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Initially posted on Modern Salon