Newness Co-Founder & CTO Youri Park


“My mother and father emigrated from South Korea to Orange County, California, the place I grew up. They have been all the time working—I couldn’t ask them to drop me off and decide me up someplace after faculty—so I’d use MySpace and AIM to ‘hang around’ with my faculty pals. Then I discovered different on-line communities. Chictopia was an area the place you can submit your outfits and other people would touch upon them. I additionally performed lots of MapleStory, which is a task enjoying sport. Gaming is tremendous social, and I believe the chat performance was actually what we have been signing in for. I’m nonetheless pals with lots of people I met by that sport—I went to school with considered one of them, and I truly simply went to their wedding ceremony. Once you’re spending a lot time with somebody on the web, there’s a way of closeness that’s fairly onerous to get in actual life. It’s simpler to socialize in a sport than at a bar or a park, as a result of when you have nothing in widespread a minimum of you may speak in regards to the sport.

I went to school pondering that I might be pre-med. What modified my thoughts was a sport, League of Legends. It’s a team-based role-playing sport that individuals can play full-time and receives a commission. I went to observe the championship on the Staples Heart, which was the primary time it was in such an enormous venue. Everybody was so hyped and enthusiastic about this one shared curiosity, and it was an unimaginable feeling. It obtained me fascinated with how gaming helped my psychological well being, and allowed me to create a assist system all through my life. I noticed perhaps I might assist individuals by being a software program engineer, and it additionally aligned higher with my private pursuits. I nonetheless didn’t know the way I might join the dots between being a software program engineer within the gaming business and never truly making video games—my talent set is with the backend of internet sites. Should you consider a automobile, there are belongings you see as a client, just like the paint and the upholstery, however the engine is beneath the hood. That’s the stuff I work on. However I made a decision to change my main and provides it a shot.

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Finally I obtained a job at Twitch, which is a streaming platform, and later headed the Fb Gaming Initiative, which was additionally streaming content material. Streaming had the neighborhood side I cherished about gaming. However there have been some issues that jogged my memory I used to be an ‘different.’ For instance, lots of streamers say issues like, ‘Let’s go boys’ or, once you’re enjoying in opposition to anyone else, ‘He’s actually good,’ assuming the opposite particular person is male. Not seeing many individuals who appear to be you modifications what it’s prefer to expertise being part of one thing. Should you’re the one one or in case you’re one of some, you are feeling like it’s important to be one of the best model of that to characterize your neighborhood. When Jenny [Qian, Newness Co-Founder] reached out to ask if I might ever watch magnificence stay streams, my preliminary reply was ‘No.’ However I saved fascinated with it, and realized that if I wished to make these on-line communities extra mainstream, perhaps I needed to meet customers the place they’re. Ladies are typically extra enthusiastic about style and sweetness, so what if there was a manner we might take the learnings from gaming stay streaming and apply that to a distinct business? Jenny had already been fascinated with this for fairly a while.

After we first began Newness I mentioned that my finish purpose was to host gaming content material, however we’re solely centered on magnificence now. We’re about to hit a 12 months of streams. Once I take into consideration our magnificence content material, I don’t essentially take into consideration the standard buckets of skincare, make-up, and hair as a result of creators produce other elements of their life that you find yourself studying about by their streams. Magnificence isn’t nearly make-up or skincare—it’s additionally usually the way you wish to current your self to the world. It’s been fairly magical to see the communities that spun up on account of our workforce working in direction of this ultimate imaginative and prescient of what social may very well be like. I believe that we’re serving to redefine what magnificence means.

Once you’re spending a lot time with somebody on the web, there’s a way of closeness that’s fairly onerous to get in actual life.

I grew up studying issues like Teen Vogue and Attract, and I noticed only a few Asian People or individuals of coloration usually. I used to be by no means going to be blonde and I used to be by no means going to be a sun-kissed tan—I tan a distinct coloration! Alternatively, in Korean media, cosmetic surgery is so commonplace. Even my mother casually requested if I wished double eyelid surgical procedure after I was younger. I spent lots of my magnificence efforts, a minimum of to start with, attempting to look extra like no matter ‘American’ felt like, which was basically non-Asian at that time. I began undoing that in school. The opposite factor for me is that, being a girl each in gaming and a male-dominated subject, I used to be all the time pondering of magnificence as a strategic software. Individuals don’t typically see feminine engineers, so once they did, I wished them to know we will appear to be something. Weirdly, now that I’m within the magnificence business, I really feel like I have to placed on make-up for calls so individuals don’t assume I’m simply one other CTO from the tech business who’s enthusiastic about magnificence as a result of there’s an enormous market. I need them to see how a lot I really like this.

Since I used to be in school, I have been getting facials at Studio Abasi in downtown Berkeley, which makes a speciality of pimples. My breakouts have been below the pores and skin—after I’d complain to my pals about it they’d be like, ‘I don’t see something, your pores and skin seems to be nice!’ however I felt it, and it actually bothered me. Additionally they gave me salicylic and mandelic acid cleansers to assist with my again pimples.

Not too long ago, I’ve been utilizing the Belif Aqua Bomb Jelly Cleanser. I additionally just like the Fabulous Face Cleanser from Aesop, which feels somewhat extra luxurious. Not too long ago I’ve been utilizing the Belif Aqua Bomb Hydrating Toner too, nevertheless it’s solely as a result of I ran out of my Indie Lee CoQ-10 Toner. I really feel prefer it’s a part of my job as a magnificence founder to be acquainted with totally different merchandise, so I strive to not persist with my ‘consolation blanket’ merchandise and holy grails. Earlier than I ran out, I used to be utilizing the Hyper Clear vitamin C serum on daily basis. I preferred it so much. However just lately I’ve been enjoying with the Tatcha Dewy Serum, after which I’ll end off with my favourite sunscreen, which proper now could be The Beet Shield. I needed to cease myself from reordering this. It feels actually mild, and I’m somewhat shiny proper after I put it on nevertheless it absorbs over time.

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At evening, if I’ve make-up on, I take advantage of this Japanfusion Pure Transforming Cleanser from Magnificence Pie. It’s a cleaning balm in a tube, which I like as a result of I don’t should put my fingers in it. Then I do a second cleanse with considered one of my morning cleansers, and after that I exfoliate. I’ve been enjoying with Tatcha’s Rice Polish Classic to rub off any lifeless pores and skin or make-up I may need missed, and I’m obsessive about the Youth to the People Yerba Mate Resurfacing Energy Facial. I didn’t assume I’d prefer it as a result of it’s gritty and jogs my memory of St. Ives Apricot Scrub. Nevertheless it’s truly not unhealthy. I in all probability use it a couple of times per week, and it makes my pores and skin really feel tremendous easy.

Through the pandemic there have been weeks the place I felt so exhausted, that simply washing my face was ok. I might see my pores and skin texture getting worse and worse. Curology [serum] has been a child step to getting again into skincare. My method has 0.01-percent tretinoin, 2-percent azelaic acid, and 4-percent niacinamide. After which I’ll both use the Curology moisturizer, since I purchase them collectively, or I’ve been enjoying with Aesop’s Seeking Silence Facial Hydrator. Very not often I’ll use Aphorism’s Night is Young Renewal Concentrate oil to seal it. I’ve a tough time differentiating facial oils, and don’t know what essentially makes an oil good or unhealthy. This one absorbs properly, which I like, and has rosehip seed oil as the primary factor. The tretinoin within the Curology has been making my lips somewhat drier, so I’ve been utilizing the Tatcha Kissu Lip Mask earlier than I fall asleep.

Individuals don’t expertise feminine engineers fairly often within the business, so once they did, I wished them to know we will appear to be something.

I’ve hooded lids, and typically they get sort of greasy and crease, so the Smashbox Eyeshadow Primer helps hold my make-up from going far and wide. Whereas I watch for the primer to set, I begin on my brows. I get them microbladed by Mina over at Brow Club SF, who is basically considerate about how they work for my face with and with out make-up on. I adore it as a result of my brows are skinny and lightweight in any other case. I’ve been enjoying with totally different pencils recently—now I’m attempting out the Jason Wu pencil from Goal, which is thinner than I like, nevertheless it’s working. I even have the Ettusais Natural Powder Brow Liner, which I purchased as a result of the applying is basically fascinating. It has sort of a tough, foamy tip to fill in any patchy spots softly. It’s extra handy than the choice, which is brushing in darkish brown eyeshadow. And my Glossier Boy Brow is clearly well-loved… the label is rubbed off as a result of I used to hold round with me.

I just like the Smashbox eyeshadow trios, as a result of usually eyeshadows include too many colours. The one I’m sporting now could be Snap Queen, however I even have #Repost, which provides a enjoyable lavender-y look. I additionally just like the Charlotte Tilbury Icon palette [Ed note: discontinued], which comes with trios to do 4 totally different seems to be. Her powders are so nice, and the feel is very nice. The opposite eyeshadows I take advantage of on a regular basis are the Laura Mercier shadow sticks. Nude Rose is my favourite, and I additionally like Plum for a darker shadow on the internal a part of my eye. If I’m on the go or have to do a fast look, I like that these are simple to use and mix with my fingers. For eyeliner I like to make use of a black crayon one to begin, after which a pen to attract a pointy wing. I’ve used so many—the Stila one, the KVD one, the Better Than Sex… Proper now I’m utilizing Fenty Beauty’s Flyliner. I’ve these blue and purple UZ liners, that are enjoyable to make use of as an accent after I’m not sporting shadow, however aren’t pigmented sufficient to go on high. After which I placed on mascara, which needs to be waterproof and volumizing. The Fenty Beauty mascara works properly with their Flyliner, however I wouldn’t say it’s my favourite. I’ve additionally been attempting this Japanese mascara referred to as Ettusais Lash Version Up, and earlier than that I used the one from Tarte.

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On my pores and skin, I simply use primer and BB cream. I actually like this Cover FX Blurring Primer. I’ve pimples scars from treating my pores and skin poorly after I was youthful, and this does job of filling them in. It’s additionally tinted, so I can use it by itself if I need. If I take advantage of BB cream, I just like the Nars Tinted Moisturizer in Finland or Smashbox Broad Spectrum BB Cream in Mild/Impartial, which I used to be totally utilizing as my sunscreen earlier than I realized higher. I’ve been placing the Kaja Don’t Settle Concealer in Boba Tea on my undereyes, proper between my nostril and eyebrows, above my lips, on my chin, and on any spots I wish to conceal. I let it sit for somewhat bit earlier than patting it in. If I’m doing a full look, I like to complete with the Laura Mercier Translucent Setting Powder on my T-zone. It’s tremendous mild and doesn’t make me too matte.

My go-to blush has been Patrick Ta She’s Seductive, which has a darkish, impartial tone, and I take advantage of my fingers to use it despite the fact that it’s a powder. I’ve additionally been enjoying with this Ilia blush in Lady Bird and the Westman Atelier one in Petal, which was talked a few bunch on Newness. The packaging is so luxurious I believe I’ll hold it after I end the blush. I don’t know if I’ve ever bought a full sized Benefit Hoola, however that’s the one bronzer I take advantage of. The Ilia DayLite Highlighting Powder in Many years is one other product I purchased due to Newness. I like that I can simply smear it on. I additionally just like the Fenty Beauty Killawatt Freestyle Highlighter in Hu$tla Child, and I’ve been enjoying with RMS’ Beauty Eye Polish in Utopia on my cheeks, as a result of I don’t like the way it seems to be on my eyes. I do the identical factor with the Givenchy Ombre Couture Waterproof Cream—I actually like merchandise which might be multipurpose.

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I normally go for a gloss or a lip tint as a result of my lips are typically dry. I used to make use of the KVD liquid lipstick in Ludwig, however then I noticed I truly favor a moist software. I converted to the Fenty Beauty Gloss Bomb in Fenty Glow, and now I’m obsessive about Tower 28’s Lip Jellies. I assumed the shade Fearless would look tremendous bizarre—it’s not a coloration I’d usually put on—however on my lips, it seems to be actually good. On everybody’s lips, truly. I’m all the time stunned. The opposite one I like is the Saint Jane lip gloss, which was positively a splurge. It’s the Luxurious Lip Shine in Alchemy, and it has CBD in it. This Kaja Heart Melter Lip Gloss Stick is a extra matte possibility. I assumed the heart-shaped applicator was so gimmicky, nevertheless it’s truly very sensible for getting the highest curves of your lips.

I had platinum hair for over 5 years. I used to be sporting lots of monochrome black clothes, and I preferred that my hair sort of acted as an adjunct. With the ability to change the colour of my hair was a method to specific myself even when my outfits have been extra plain. Finally it turned a signature factor versus one thing I did for enjoyable—I used to be extra recognizable with bleached hair, particularly throughout the context of gaming conventions and conferences with companions. I went to a colorist in San Francisco named Victor, and I swear by him—he’s so proficient at coloring Asian hair. I informed him that after I was carried out bleaching I’d let him flip me again to black, however at this level, it would occur naturally earlier than I get to him. I take advantage of Olaplex shampoo and conditioner, No. 4 and 5, after which to keep up my coloration I’d use the Viral Colorwash color-depositing shampoos from Celeb Luxury. I all the time felt like these labored higher than color-depositing conditioners. You should purchase them on Amazon, and so they have a bunch of various pastel colours. I additionally just like the silver one simply to get the brassiness out. If I wished brighter coloration, I’d let it sit as a masks for a bit.

Finally it turned a signature factor versus one thing I did for enjoyable—I used to be extra recognizable with bleached hair.

I’m delicate to scent, so I’m very specific in regards to the fragrances I take advantage of. All of them are typically somewhat bit candy or musky. I began with the Miss Dior Cherie perfume, which is nice. Then I began going increasingly musky, just like the Paco Rabanne one that appears like a crystal [Ed note: discontinued]. I preferred that for a very long time, then I converted to Tainted Love from Tokyo Milk. I haven’t been sporting it as a result of I’ve been inside, however I used to dab somewhat bit on after I’d exit.”

—as informed to ITG

Youri Park photographed by Katie Thompson in Berkeley, California on March 19, 2020