People comprise multitudes, which is without doubt one of the the explanation why so many skin-care lovers have a multi-step, twice-daily routine for his or her faces… however can barely keep in mind to make use of physique moisturizer. Whereas working at Glossier through the early days of the beloved magnificence model, Gentle Companies founders Rebecca Zhou and Annie Kreighbaum watched as consumers linked with the bodily (and emotional) energy of a skin-care routine for the face. Nonetheless, whereas Kreighbaum used her magnificence editor skillset to resolve her facial pores and skin issues and Zhou helped construct the e-commerce platform that turned commenters into prospects, they felt one thing was lacking within the physique class.
“In my whole profession, nearly 10 years of being a magnificence editor, I observed the articles that went gangbusters [on Into The Gloss] have been those that centered on area of interest physique points that no person else is speaking about,” Kreighbaum tells Attract. “Why are we 30 and nonetheless have physique zits? My face appears nice, however I would by no means been capable of actually hack my physique like I’ve my face.”
Zhou felt equally, and the pair adopted a really 2021 path, taking their work-based friendship out of the workplace earlier than turning into freelance collaborators that later grew to become model founders collectively. With at this time’s official launch of Gentle Companies, a body-care firm that targets particular pores and skin issues, like keratosis pilaris and body acne.
Nowadays, keratosis pilaris (aka KP) is a well-liked pores and skin matter, maybe as a result of a reported 40 percent of adults cope with so-called “rooster pores and skin.” Board-certified dermatologist Doris Day beforehand outlined the pores and skin situation for Allure as “a build-up of keratin — a hair protein — within the pores that clogs up and blocks the opening of rising hair follicles. In consequence, small bumps kind over the place the hair ought to be.” KP sometimes seems on the higher arms, thighs, butt, and even the outer cheeks of the face.
Treating KP sometimes contains encouraging cell turnover with exfoliation together with hydration, which is precisely what Gentle Companies’ debut merchandise — the Smoothing Resolution ($34), a chilled gel exfoliant; the Carea Cream ($40), a physique lotion; and the Buffing Bar ($28), an exfoliating handheld scrubber — intend to sort out. “The theme for the primary three merchandise is easy pores and skin,” Kreighbaum reveals.