“What was your large break?” It is a query individuals typically ask of celebrities, however at Attract, the wonder professionals and model founders are the celebrities. In My Magnificence Break, we’ll dig into the behind-the-scenes particulars — the cash, the aha! moments, and the errors — of the largest manufacturers within the trade.
Lower than three years in the past, Gisselle Hernandez would by no means have imagined she’d have an organization that was on monitor to grow to be a multi-million greenback enterprise — particularly within the midst of a pandemic that has been a interval of excessive uncertainty for thus many. And but, in September 2020, the Dominican-born founder and CEO of Glamlite Cosmetics, an indie magnificence model recognized for its viral food-themed merchandise, launched her Ice Cream collection, one of many Glamlite’s most profitable drops to date.
Whereas many would possibly view Hernandez as an in a single day success residing her greatest life, there have been years of onerous work that went into the picture-perfect means her model would possibly seem like working now — and to at the present time, she nonetheless encounters roadblocks. Right here, Hernandez tells us about what’s gone into constructing Glamlite, the second she had her large magnificence break, rising up from poverty, turning hurtful feedback right into a springboard for achievement, and extra.
First off all, congratulations on all of the success Glamlite has seen, particularly throughout a time after I’m positive you in all probability by no means thought you’d see a lot progress. What has been your secret sauce?
The particular person I used to be earlier than COVID and the individual that I’m as of this morning are two fully completely different individuals. COVID made me step out of my consolation zone, it destroyed each excuse I had, and compelled me to rise to the problem. I immediately had to determine be a full-time mother and the president of a model on the identical time. I am not initially from [Los Angeles], so I haven’t got the posh of relying on household to assist out. I dwelled concerning the state of affairs for the primary week after which I simply mentioned to myself, circumstances are what you make of them, you possibly can both make excuses or you may make modifications. I made a decision that I wasn’t going to let COVID cease me. I grabbed my cellphone, arrange a backdrop and began filming TikTok videos, creating further content material for Instagram and Fb, doing Spin the Wheel giveaways for purchasers. Earlier than COVID I all the time had the excuse that I used to be too busy to create private content material and immediately right here I used to be making a number of movies per day. The outcomes began talking for themselves. In the midst of a pandemic we skilled a 200 % progress, expanded our workforce, outgrew our earlier facility, and moved right into a a lot larger warehouse.