Go #ToeGrey on World Elephant Day, August 12


Wildlife SOS, a conservation group devoted to defending and saving elephants and different wildlife in India, is asking animal lovers to indicate off their toes with gray tones on social media this August 12 together with World Elephant Day.

The marketing campaign goals to boost consciousness for endangered wild elephants and elephants struggling in captivity for tourism use in international locations like India and Thailand.


In accordance with a rcent launch from Wildlife SOS: “Captive elephants in South Asia are taken from the wild as infants and trafficked for vacationer rides, photograph ops, and road begging. On the flip of the twentieth century there have been an estimated 1,000,000 elephants dwelling within the wild all through Asia, however populations have decreased by 96% since then with solely about 40,000 remaining, 25,000 of that are in India; roughly 2,500 of these elephants are considered captive, pressured to labor in India’s vacationer commerce.”

Folks can even take part within the Toe Gray marketing campaign by making a donation for an “elephant pedicure” to assist assist the care and coverings of the numerous rescued elephants on the Wildlife SOS Elephant Conservation and Care Centre close to Agra, India. Many captive elephants used within the vacationer commerce endure from persistent foot harm attributable to strolling on blistering-hot metropolis streets and stepping on sharp particles. These accidents require fixed care, however usually obtain little or no remedy.

“Now could be the time for individuals to kick off their footwear or put on their greatest sandals and paint their toes gray to indicate the world that they care about saving endangered elephants,” mentioned Wildlife SOS CEO Kartick Satyanarayan, who co-founded the group in 1995.  “Usually, World Elephant Day focuses on the plight of all elephants; this 12 months we’re bringing additional consideration to the situation of the toes of elephants which are saved in captivity.”

Methods to take part in Toe Gray:

·    Go to a salon for a pedicure and request or convey a favourite gray shade

·      On August 12, take a photograph of your toes and publish in your social media channels

·      Tag @wildlifesos, #toegrey and #worldelephantday

·      Go to wildlifesos.org/toegrey to donate a pedicure to an elephant in want

About Wildlife SOS:

Wildlife SOS is devoted to saving wild animals in India, together with the declining and endangered wild Asian Elephant populations, in addition to the two,500 captive elephants used for leisure all through India. Wildlife SOS at present runs 13 wildlife sanctuaries and facilities all through India, together with elephant, sloth bear and leopard sanctuaries, in addition to an anti-poaching wildlife crime enforcement unit, and three of the world’s busiest 24-hour wildlife hotlines. Wildlife SOS operates India’s largest Elephant Hospital, which gives care to elephants from throughout India and options cutting-edge remedies and know-how, in addition to India’s solely elephant ambulance.  For extra info: wildlifesos.org.

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