It’s summer time ‘17. Activate the radio and also you may hear “New Guidelines” or “Wild Ideas” or “Despacito”. Prince Harry is busy jetting off to Botswana together with his getting-serious girlfriend Meghan Markle. A large influencer-filled music competition on a non-public Bahamian island seems to be a large influencer-filled rip-off. We’re laughing at distracted boyfriend memes, we’re ingesting Unicorn Frappuccinos, we’re consuming…zoodles? And everybody—sure, everybody—has nails tipped with Essie Clambake.
The not-quite-orange, not-quite-red shade wasn’t new, however garnered a slow-burn reputation that burst aflame 4 years in the past. 2017 was the yr ITG dubbed it “The Nail Color Of The Summer,” due to its “good hue; equal components lobster tail and blood orange mimosa, with a splash of Clamato to style.” As quickly as the primary buds would pop up on the bushes exterior our flats, we’d see Clambake on cool ladies, style insiders, and everybody else. Remarkably, regardless of how many individuals we noticed it on, it by no means acquired drained. Two years later, The Strategist would ask “What’s the Next Status Nail Polish?” citing Clambake for instance not for its luxurious price ticket (it’s at all times been a drugstore purchase) however sheer ubiquity amongst ladies within the know.
After which, as sudden as the primary chilly day after months of blistering warmth, it vanished. Essie discontinued the cult shade later that yr, relegating diehard followers to on-line buy-sell-trade message boards and “RARE” Ebay listings in quest of Clambake. For the primary time since, Essie is re-releasing it for a restricted time, solely at CVS. It is their most requested shade on social media, and with everybody nicely within the swing of at-home manis, they figured they’d throw us a bone.
Now, it isn’t 2017 and it isn’t (but!) summer time. However if you happen to think about that we’re already previous the worst month of spring and the climate in New York is meant to be a sunny 66 levels immediately, it’s principally summer time. And anyway, summer time is not the purpose—it is the fantasy of summer time, a wonderfully hued dream of beachside bonfires and melty ice cream cones and young children in gingham seersucker. In 2017 we escaped into the fantasy of Clambake, and in 2021, Clambake’s again, child. We’re stocking up.
Photograph by way of ITG