It appears to be like like 2021 is already off to an thrilling begin with a brand new magnificence model known as About-Face, delivered to you by singer Halsey. With this launch, the New Jersey-bred artist has discovered a brand new method to share her love of make-up with followers and sweetness fans. To kick off the brand new 12 months, she and her workforce are unveiling a variety of cosmetics that add a shiny glow to your complexion or daring pigment to your eyes, face, and lips.
Halsey revealed the information with a marketing campaign video on Instagram, providing followers a glimpse at what’s to come back. It begins with the singer strolling onto the display in a jet-black lob with bangs and daring, graphic liner. Because the display modifications, you see different fashions posing in avant-garde make-up appears to be like in beautiful hues of yellow, pink, and deep cobalt blue. Halsey needs customers to overlook about being Instagram “flawless” and prioritize enjoyable and creativity with their make-up as a substitute.
The model is launching with 10 merchandise together with highlighters, lipsticks, eye shadows, and extra packaged in beautiful pink-and-chrome or daring, solid-colored tubes and compacts. Here is a peek at what’s on faucet.